{"id":147,"date":"2024-08-19T13:16:42","date_gmt":"2024-08-19T12:16:42","guid":{"rendered":"https:\/\/lifeinsidemedia.com\/blog\/?p=147"},"modified":"2024-08-19T13:53:14","modified_gmt":"2024-08-19T12:53:14","slug":"k-pra-and-life-inside-media-collaborate-for-a-successful-product-launch","status":"publish","type":"post","link":"https:\/\/lifeinsidemedia.com\/blog\/k-pra-and-life-inside-media-collaborate-for-a-successful-product-launch\/","title":{"rendered":"Our collaboration with K-Pra for a successful product launch"},"content":{"rendered":"\n<p>We are delighted to announce our collaboration with K-Pra Foods for the launch of their new product &#8211; K-Pra Insta Misal. K-Pra is a renowned brand known for its spices, pickles, and other powdered food products such as Upwas products, spice mixes, and chutneys, etc<\/p>\n\n\n\n<p>When K-Pra approached us to create their ad film, they had a clear objective: to launch K-Pra Insta Misal on a global scale, appealing to customers across all ages and demographics. They wanted to emphasize that delicious Misal could be prepared in just 10 minutes from the comfort of one&#8217;s home.<\/p>\n\n\n\n<p>With this concise brief, we took charge of developing the scripts and planning the production of the Ad Films. To take the tagline of &#8211; <em>Taste Aisa Jo Duniya Bhula De<\/em> ahead for this product, we carefully crafted a screenplay that aligned with the company&#8217;s marketing goals and messages, followed by auditions and selection of the cast and crew, and other production processes. <br><\/p>\n\n\n\n<p>Our in-house direction, cinematography, art, and production teams worked tirelessly through the pre-production, production, and post-production stages to craft effective ad films.<\/p>\n\n\n\n<p>Here is the BTS video of the shoot&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"K-Pra | Behind The Scenes | Ad Film Shoot\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QWL73ngErcE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Through these advertisements, K-Pra aimed to expand from its solid base in Maharashtra to a lucrative nationwide and international market, establishing its significance in the ready-to-eat sector. The ads were crafted with young audiences in mind, highlighting the product&#8217;s ease of preparation and its quick 10-minute cooking time.<\/p>\n\n\n\n<p>The ad films were a resounding success, garnering over 200,000 views on YouTube and 6 million views on Instagram. These ads were also well-received on other social media platforms, significantly increasing brand engagement.<\/p>\n\n\n\n<p>&#8220;Here are both the advertisements for K-Pra Insta Misal&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing K-Pra Insta Misal - Ready in 10 Minutes\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2qZ7L4nAoSI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing K-Pra Insta Misal - Ready in 10 Minutes.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nOLw-UauBsg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We are delighted to announce our collaboration with K-Pra Foods for the launch of their new product &#8211; K-Pra Insta Misal. K-Pra is a renowned brand known for its spices, pickles, and other powdered food products such as Upwas products, spice mixes, and chutneys, etc When K-Pra approached us to create their ad film, they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":5,"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":155,"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/posts\/147\/revisions\/155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/media\/151"}],"wp:attachment":[{"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeinsidemedia.com\/blog\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}