We are delighted to announce our collaboration with K-Pra Foods for the launch of their new product – K-Pra Insta Misal. K-Pra is a renowned brand known for its spices, pickles, and other powdered food products such as Upwas products, spice mixes, and chutneys, etc
When K-Pra approached us to create their ad film, they had a clear objective: to launch K-Pra Insta Misal on a global scale, appealing to customers across all ages and demographics. They wanted to emphasize that delicious Misal could be prepared in just 10 minutes from the comfort of one’s home.
With this concise brief, we took charge of developing the scripts and planning the production of the Ad Films. To take the tagline of – Taste Aisa Jo Duniya Bhula De ahead for this product, we carefully crafted a screenplay that aligned with the company’s marketing goals and messages, followed by auditions and selection of the cast and crew, and other production processes.
Our in-house direction, cinematography, art, and production teams worked tirelessly through the pre-production, production, and post-production stages to craft effective ad films.
Here is the BTS video of the shoot
Through these advertisements, K-Pra aimed to expand from its solid base in Maharashtra to a lucrative nationwide and international market, establishing its significance in the ready-to-eat sector. The ads were crafted with young audiences in mind, highlighting the product’s ease of preparation and its quick 10-minute cooking time.
The ad films were a resounding success, garnering over 200,000 views on YouTube and 6 million views on Instagram. These ads were also well-received on other social media platforms, significantly increasing brand engagement.
“Here are both the advertisements for K-Pra Insta Misal”
